Minister Collins launches National Sales Apprenticeship Programme

Published on: 11 March 2022

Minister of State for Skills and Further Education Niall Collins today welcomed the delivery of a new “world class” sales apprenticeship at its official launch.


The National Sales Apprenticeship is a two-year programme developed as part of a Government strategy to address existing and future skills needs in Ireland.


Speaking at the official launch in Carrick-on-Shannon, Co Leitrim, this morning, Minister Collins said: “This is exactly the type of world class apprenticeship this country needs as we aim to deliver sustainable, well-paid careers to our workers, while providing employers with people who have the skills to compete with the best.


“Sales is an integral part of most companies, but to do it successfully requires skills and experience.


“With this apprenticeship, we are delivering on both of those requirements, and providing learners with a wonderful starting point for a successful and fulfilling career.


“The programme is truly cutting edge and I would encourage all employers involved in selling to consider taking on a sales apprentice.”


The National Sales Apprenticeship is delivered in a number of locations across Ireland using a blend of online delivery, face-to-face classes and work based learning in a business. 


Upon successful completion, the apprentice is awarded a QQI Level 6 Advanced Certificate in Sales.

Intake for this apprenticeship began in September 2020, with its official launch delayed as a result of the pandemic. To date, sales apprentices have registered with over 50 companies in diverse sectors ranging from motor to hospitality, and agri-sales to gaming.


Supported by the Mayo Sligo Leitrim Education and Training Board (MSLETB), and working with industry partners, last month saw the 5th intake of apprentices join the sustainable stream of skilled and professionally qualified employees building a career in the sales sector.


Tom Grady, Chief Executive, MSLETB, said: “The Sales Apprenticeship is a programme designed by industry for industry and will support industry by providing a sustainable stream of skilled, professionally qualified long-term employees for the sector.”


Ger Teahon, CEO SalesSense International and Chair of the Sales Consortium Steering Group added: “Over the past twenty years the required skill set of sales specialists have evolved and changed.


“Our Sales Apprenticeship has successfully captured the necessary skills required while simultaneously responding to the demands of a modern ever changing marketplace.”


For more information about the National Sales Apprenticeship programme, to become an approved employer or to register an apprentice, email

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