Fianna Fáil Spokesperson on Primary Care John Brassil says the time has come to implement stricter regulations on e-cigarettes and vaping to protect public health.

He made the comments following the rollout of a targeted advertising campaign by an e-cigarette brand across Dublin.

Deputy Brassil explained, “The full health impacts of e-cigarettes and vaping is still unknown, and despite claims by the companies that make them that they are an effective tool in quitting smoking, the long term health consequences for users have still not been established.

“In fact, instead of primarily encouraging smokers to quit, these e-cigarette companies are actively targeting young people with new and more varied flavours. There is no doubt that these products have become more popular over the past number of years, yet the focus on the health implications has not kept pace.

“This new advertising campaign, which has appeared on buses and billboards across Dublin, further underscores the need for a serious conversation on the issue. I have written to the Advertising Standards Authority of Ireland as I believe these products should be treated in the same way as tobacco and should not be allowed promote their use.

“I would also like to see a workplace ban – similar to the smoking ban – brought forward to protect people from the unknown health consequences of these products. This government is not taking public health seriously. Fianna Fáil led the way in the path and will do so again. I intend bringing forward a Bill to ban these companies from advertising and to develop a pathway to an outright workplace ban”, concluded Deputy Brassil.