Fianna Fáil Senator Averil Power has called on Centra to immediately withdraw its promotion of cheap alcohol as part of its special “Children’s Allowance Day Deals” campaign.
“I am genuinely shocked to see a respected company and brand name like Centra associated with such a cynical and reckless promotion. Retailers have a duty to ensure alcohol is marketed in a responsible fashion”, Senator Power said. “Chidren’s allowance is specifically provided to parents to help feed and clothe their kids. Centra’s cynical promotion is insulting to parents who are struggling to pay for the basics and certainly won’t be spending their money on beer.”
“I am calling on Centra Head Office to intervene immediately to pull this promotion and ensure that none of its stores are engaging in this ploy. I am also writing to the Office of the Director of Consumer Affairs, the Advertising Standards Authority of Ireland, the Minister for Health, the Minister for Social Protection and business representative groups to ask them to intervene.”